More customers appear to be canceling their streaming services; 6.3% canceled in November
First Americans were cutting the cord, now it appears more and more people are canceling their streaming services.
The cancellations have forced companies like Hulu, Netflix and other streamers to bundle their products, offer discounts, or run ads to keep their businesses profitable.
About 25% of subscribers have canceled at least three of the most popular streaming services over the past two years.
That figure stood at just 15% two years ago.
New research shows customer defections, the percentage of customers who cancel, rose to 6.3% in November.