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Made in New Jersey: Toms River couple turns family guacamole recipe into thriving business

Today, the business sells more than 600 orders a week, all while the couple continues to work full-time job.

Jack Ford

and

James Crowe

•

Sep 14, 2026, 1:14 PM

•

Updated

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A Toms River couple has turned their homemade guacamole recipe into a thriving business, selling hundreds of orders each week. From farmers markets to stores across Monmouth and Ocean counties, Tommy Guac is quickly becoming a local favorite.

Owners Tommy and Rachel Babinski never set out to start a company. They simply enjoyed making guacamole, and it wasn’t long before friends and family became fans, too.

“I’ve been making guac for years. Whenever we’d go to barbecues, a lot of our friends would say, ‘Tell Tom to make his guac,’” Tommy Babinski said.

After selling out at several local markets and building a loyal customer base, the couple launched Tommy Guac. What started in their home kitchen soon expanded to production space at a Toms River firehouse.

Today, the business sells more than 600 orders a week, all while the couple continues to work full-time jobs.

In addition to their original recipe, Tommy Guac now offers flavors including Mango Menace, Sweet Sting, and Buffamole.

To find a location that carries Tommy Guac products, visit the company’s social media pages.

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