‘I definitely expect an increase in business now’: New Jersey officially lifts indoor mask mandate

Pre-pandemic life will begin to return for many today as New Jersey officially lifts its indoor mask mandate.
“It’s the start of a new-ish day,” says Zilie Louis, of Neptune. “So, we’ll see how it goes.”
Like many other businesses, Meemom's Wall in Wall Township wanted this months ago, and today, masks will be optional -- that's the approach beginning today at the business. Many are heading inside with masks, and some without, including employees.
“I do embrace the new,” says David Alexis, of Bayville. “I embrace the direction that we are going toward and I hope that everything goes well and people stay safe still.”
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As for the bottom line, owner Camryn Monteforte says the difference will have nothing to do with masks.  
 “I think the big thing is dropping social distancing, not so much the masks,” says Monteforte. “I think being able to not have to worry about the six feet anymore and being able to put tables where they’re supposed to be.”
Business owners can decide how they’d like to proceed, with most making it clear with a sign on the door.