The Pickle Takeover: Free smoothies and new 'Dill-Forward' beer hit shelves
Industry insiders suggest the pickle trend is only gaining momentum
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To celebrate International Pickle Day this Saturday, Smoothie King is offering guests a free 4-oz taste of its "internet-breaking" new Pickle Smoothie.
The drink, which launched earlier this week in partnership with Grillo’s Pickles, has already made national headlines.
The company describes the blend as a tangy, "surprisingly craveable" sip designed specifically for the pickle-obsessed. The free offer is available at locations nationwide this Saturday while supplies last.
The trend isn't stopping at smoothies. Pabst Blue Ribbon (PBR) and Grillo’s Pickles have joined forces for a new limited-edition collaboration: Pickle Beer.
The companies describe the brew as having a "bright" and "tangy" profile that is "dill-forward." For those curious enough to try it, the beer is already hitting shelves at major retailers including Walmart, Publix and Albertsons.
PBR has even launched a "Pickle Beer Finder" on its website to help fans track down a pack in their local area.
Industry insiders suggest the pickle trend is only gaining momentum. Rumors are swirling that Anheuser-Busch has been developing its own version of the trend, with a Busch Light Pickle Beer reportedly in the works.
Whether it's in a blender or a beer can, it seems the pickle is firmly cemented as the "it" flavor of the 2026 season.
