Positively Jersey: The family behind the catch phrase 'Jersey Strong'
Stephen Roma, CEO of Jersey Strong, says the original intent for the phrase was for a marketing plan for a chain of gyms.
News 12 Staff
•
Oct 28, 2022, 10:54 PM
•
Updated 550 days ago
Share:
More Stories
2:23
Positively New Jersey: Family-owned studio is staple in NJ dance community
110ds ago2:09
Positively New Jersey: Manasquan café serves up kindness 3 days per week
139ds ago2:15
Limpkin bird spotted in Wall Township; a rare sighting in New Jersey
168ds ago2:27
NJ animal shelter allows people to take dogs out on ‘field trips’
173ds ago3:04
New Jersey veterans paired with service dogs to cope with PTSD
174ds ago1:48
Winter Lantern Festival to be held indoors for the first time at American Dream
179ds ago2:23
Positively New Jersey: Family-owned studio is staple in NJ dance community
110ds ago2:09
Positively New Jersey: Manasquan café serves up kindness 3 days per week
139ds ago2:15
Limpkin bird spotted in Wall Township; a rare sighting in New Jersey
168ds ago2:27
NJ animal shelter allows people to take dogs out on ‘field trips’
173ds ago3:04
New Jersey veterans paired with service dogs to cope with PTSD
174ds ago1:48
Winter Lantern Festival to be held indoors for the first time at American Dream
179ds agoThe phrase "Jersey Strong" became a popular bumper sticker in the Garden State, extolling the effect on one's personality that living in the most put down state in the nation can have.
Stephen Roma, CEO of Jersey Strong, says the original intent for the phrase was for a marketing plan for a chain of gyms. Roma's parents started Work Out World 30 years ago.
In the mid-2000s, Roma and his brother were brainstorming marketing ideas for the chain and came up with "Jersey Strong."
The phrase was placed on bumper stickers, and it just took off. Roma says customers started asking to buy shirts from staff members at the gym because of the logo. He says the number of bumper stickers printed soared to over 500,000.
The Roma family started a "Jersey Strong" foundation to help Superstorm Sandy victims and donate goods to food pantries.
