Toys ‘R’ Us website is back, courtesy of its rival Target

Tru Kids Brands, the parent company of Toys “R” Us, is teaming up with Target Corp. to relaunch Toysrus.com ahead of the holiday shopping season, according to a joint release.

News 12 Staff

Oct 9, 2019, 9:54 AM

Updated 1,668 days ago

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Tru Kids Brands, the parent company of Toys “R” Us, is teaming up with Target Corp. to relaunch Toysrus.com ahead of the holiday shopping season, according to a joint release.
The website went live Tuesday, and features product reviews, directing users to a buy button at Target.com to complete the purchase.
Both companies declined to share details of the financial terms.
The move comes as two new Toys “R” Us stores will be opening next month -- one in Houston and the other in Paramus -- as part of a small comeback of the defunct iconic toy store.


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