Tropicana Orange Juice is apologizing for its advertisement suggesting mimosas are the answer to pandemic parenting.

The new ad campaign, which has been shut down, targeted stressed out parents encouraging them to TakeAMimoment for themselves. The campaign targeted the parents who've been home with their kids throughout the quarantine.

While some people loved the ad, some commenters were offended, pointing out drinking in secret is probably not the best way to cope with the pandemic.

The ad was found to be offensive by many social media users, including a sobriety group – and a firestorm of negative comments ensued.