Nerds, Starburst, Reese's and more: IT'SUGAR opens in American Dream

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American Dream's first retail store, IT'SUGAR, opened over the weekend at the mega mall in East Rutherford.

The three-story store that is over 22,000-square-feet is the second location in New Jersey, with the other one in Atlantic City.

 

The store is known for its over-the-top sweets, giant candy and sugar creations.

RELATED: Sweeeeet -- 3-story candy store to open at American Dream 

The store will greet visitors with a three-story tall Statue of Liberty replica covered in over 1.5 million Jelly Belly beans.

The first floor has a lollipop garden filled with nearly 10,000 lollipops surrounded by over 5,000 square feet of candy bins.

The second floor is home to dozens of shops such as Sour Patch Kids, Swedish Fish, Nerds, Starburst, Reese's, Kellogg's, and more.

On the third floor will be a new Oreo café concept coming Spring 2020.

There are more than 100 stores around the U.S.

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RELATED: Construction at American Dream paused while insurance issue worked out 
RELATED: 15 years in the making: American Dream is now open. Here is what’s next 
RELATED: American Dream megamall opens after 15 years in the making 

 

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