Meet the Compound Kings: New Jersey’s most-famous slime makers

Posted: Updated:

They call themselves the Compound Kings – two Jersey guys who built a multimillion-dollar company selling ... slime.

The Point Pleasant Beach Company was created three years ago to create the toy slime that children across the country can’t seem to get enough of. Their “We Cool” brand of slime and slime-like compounds have been flying off store shelves ever since. The company has grown 10 times over in just a year.

We saw that there was this opportunity for slime to be really big,” says company co-founder Jeff Osnato. “The containers we use to actually make slime are the size of a dump truck. That’s how much we mix at one time.”

Many children around the country create their own slime using common bathroom items and how-to videos posted on YouTube. Osnato says that he was working for Toys R Us and noticed that there wasn’t anyone selling the cool varieties of slime that kids were making.

Osnato and his partner Ross Alber launched the company in Osnato’s Cranford attic in 2016.

“Making samples in his attic. In his house. And that's how we started getting retailers interested in our product,” Alber says.

The company now has 50 employees and even has an office in Hong Kong. A Princeton scientist develops new slime.

The Compound Kings also say that there are plans to move slime production from China to the United States.

Compound Kings and We Cool products can be found on Amazon, at Walmart and many other outlets.

sorry to interrupt
your first 20 are free
Access to News 12 is free for Optimum, Comcast®, Spectrum Networks® and Service ElectricSM customers.
Please enjoy 20 complimentary views of articles, photos, and videos during the next 30 days.
you have reached your 20 view limit
Access to News 12 is free for Optimum, Comcast®, Spectrum Networks® and Service ElectricSM customers.
Please login or create an account to continue enjoying News12.
Our sign-up page is undergoing maintenance and is not currently available. However, you will be given direct access to while we complete our upgrade.
When we are back up and running you will be prompted at that time to complete your sign in. Until then, enjoy the local news, weather, traffic and more that's "as local as local news gets."