There is no denying the fact that social media can be a powerful tool for making or breaking a certain business.

Some restaurant owners now say that they are taking Instagram into account when trying to decide how best to decorate their places of business.

The photo-social media site, owned by Facebook, has long had a reputation as a place where users post photographs of the food that they are eating. And there is some evidence that young adults find new places to dine based on photos posted on Instagram.

Some restaurant owners say that they are taking this into account and even post photos of their menu items on their restaurant’s Instagram accounts.

One such place is the New Jersey-based chain Playa Bowls.

“Our aesthetic is so perfect for Instagram,” says shift leader Alexis Hohwald.

Playa Bowls has a number of locations in New Jersey, and their Instagram presence collectively has reached thousands of followers.

Hohwald says that there is a certain science to posting the perfect Instagram photo for the eatery.

“Focus it. Try to make it as crisp as possible. Put up the exposure. Make it all vibrant and bright,” she says.

Hohwald says that presentation is key for many customers when deciding where they should go to eat.