News

After teasing a name change, IHOP says "b" is for burgers

Posted: Updated:
EDISON -

(AP) - IHOP, which teased a name change to IHOb earlier this month, says the "b'' is to promote its burger menu.

The pancake chain has been coy about whether the name flip is permanent, saying Monday that it was "for the time being." Pressed for details, the company would not give an end date for IHOb but referred to the "tongue-in-cheek name change" and said it was tied to the summer burger promotion.

The company known for breakfast already had burgers on the menu, but is adding a line made of Black Angus ground beef. It started using the IHOb name on social media, on its website and for in-store promotions.

The hints of a name change had spurred guesses on social media - and some disappointment Monday at what was revealed. Others were concerned that the pancakes would disappear: "No need to worry, the pancakes aren't going anywhere!" IHOP reassured customers on Twitter.

Burger joints, meanwhile, fired off blistering tweets. "Can't wait to try a burger from the place that decided pancakes were too hard," Wendy's posted.

And Red Robin, which doesn't have a breakfast menu, teased: "We're as serious about pancakes as @IHOb is about burgers."

Copyright 2018 The Associated Press. All rights reserved. This material may not be published, broadcast, rewritten or redistributed.

  • New Jersey SlideshowsSlideshowsMore>>

  • Behind the Scenes of Disney On Ice

    Behind the Scenes of Disney On Ice

    Behind the Scenes: Disney on IceBehind the Scenes: Disney on Ice

    Take a sneak peak behind the scenes of Disney on Ice! The show made a stop at the Nassau Coliseum.

    Take a sneak peak behind the scenes of Disney on Ice! The show made a stop at the Nassau Coliseum.

  • The 'worst toys' for the holidays, according to safety group

    The 'worst toys' for the holidays, according to safety group

    Tuesday, November 13 2018 6:35 PM EST2018-11-13 23:35:07 GMT

    A Black Panther “slash claw” and a plastic Power Rangers sword are among the items topping a consumer safety group’s annual list of worst toys for the holiday season.

    A Black Panther “slash claw” and a plastic Power Rangers sword are among the items topping a consumer safety group’s annual list of worst toys for the holiday season.

  • Just Married in New Jersey

    Just Married in New Jersey

    News 12 New Jersey wants to announce your wedding.News 12 New Jersey wants to announce your wedding.

    News 12 New Jersey wants to announce your wedding. If you were married in the past 90 days, please submit your photos via Twitter or Instagram using #JustMarriedNJ.  

    News 12 New Jersey wants to announce your wedding. If you were married in the past 90 days, please submit your photos via Twitter or Instagram using #JustMarriedNJ.  

sorry to interrupt
your first 20 are free
Access to News 12 is free for Optimum, Comcast®, Spectrum Networks® and Service ElectricSM customers.
Please enjoy 20 complimentary views of articles, photos, and videos during the next 30 days.
you have reached your 20 view limit
Access to News 12 is free for Optimum, Comcast®, Spectrum Networks® and Service ElectricSM customers.
Please login or create an account to continue enjoying News12.
Our sign-up page is undergoing maintenance and is not currently available. However, you will be given direct access to news12.com while we complete our upgrade.
When we are back up and running you will be prompted at that time to complete your sign in. Until then, enjoy the local news, weather, traffic and more that's "as local as local news gets."