IKEA releases ad that doubles as pregnancy test

Posted: Updated:
IKEA releases ad that doubles as pregnancy test IKEA releases ad that doubles as pregnancy test
EDISON -

A new advertisement from Swedish furniture company IKEA also doubles as a pregnancy test.

The ad reads, “Peeing on this ad may change your life.”

If the ad reveals that the customer is pregnant, they will receive a discount for a crib.

Adweek reports that the urine has to be applied to a strip near the bottom of the page.  

The ad is running in Amelia magazine, which is printed in Sweden.

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