IKEA releases ad that doubles as pregnancy test

Posted: Updated:
IKEA releases ad that doubles as pregnancy test IKEA releases ad that doubles as pregnancy test
EDISON -

A new advertisement from Swedish furniture company IKEA also doubles as a pregnancy test.

The ad reads, “Peeing on this ad may change your life.”

If the ad reveals that the customer is pregnant, they will receive a discount for a crib.

Adweek reports that the urine has to be applied to a strip near the bottom of the page.  

The ad is running in Amelia magazine, which is printed in Sweden.

  • ConsumerMore>>

  • Americans told to toss romaine lettuce over E. coli fears

    Americans told to toss romaine lettuce over E. coli fears

    Saturday, April 21 2018 10:26 PM EDT2018-04-22 02:26:58 GMT
    Saturday, April 21 2018 10:28 PM EDT2018-04-22 02:28:30 GMT
    U.S. health officials on Friday told consumers to throw away any store-bought romaine lettuce they have in their kitchens and warned restaurants not to serve it amid an E. coli outbreak that has sickened more than 50 people in several states.U.S. health officials on Friday told consumers to throw away any store-bought romaine lettuce they have in their kitchens and warned restaurants not to serve it amid an E. coli outbreak that has sickened more than 50 people in several states.

    The Centers for Disease Control is expanding a warning about contaminated lettuce from Arizona that has now sickened dozens of people in several states.

    The Centers for Disease Control is expanding a warning about contaminated lettuce from Arizona that has now sickened dozens of people in several states.

  • Business Briefs: Facebook, Kardashians, Taylor Swift

    Business Briefs: Facebook, Kardashians, Taylor Swift

    Friday, April 20 2018 2:38 PM EDT2018-04-20 18:38:48 GMT

    Another update in the ongoing Facebook data scandal - an auditing firm looked over Facebook’s privacy practices last year and determined that everything looked OK.

    Another update in the ongoing Facebook data scandal - an auditing firm looked over Facebook’s privacy practices last year and determined that everything looked OK.

  • Business Briefs: Dick's, Facebook, Netflix

    Business Briefs: Dick's, Facebook, Netflix

    Thursday, April 19 2018 7:10 PM EDT2018-04-19 23:10:09 GMT

    Dick's Sporting Goods is destroying assault rifles. 

    Dick's Sporting Goods is destroying assault rifles. 

sorry to interrupt
your first 20 are free
Access to News 12 is free for Optimum, Comcast®, Spectrum Networks® and Service ElectricSM customers.
Please enjoy 20 complimentary views of articles, photos, and videos during the next 30 days.
you have reached your 20 view limit
Access to News 12 is free for Optimum, Comcast®, Spectrum Networks® and Service ElectricSM customers.
Please login or create an account to continue enjoying News12.
Our sign-up page is undergoing maintenance and is not currently available. However, you will be given direct access to news12.com while we complete our upgrade.
When we are back up and running you will be prompted at that time to complete your sign in. Until then, enjoy the local news, weather, traffic and more that's "as local as local news gets."