NJ Transit spent $1M on Penn Station project ad campaign

Posted: Updated:

By JOSH CORNFIELD
Associated Press

TRENTON, N.J. (AP) -- New Jersey Transit spent more than $1 million on a digital advertising campaign this summer to inform riders about changes caused by a two-month repair project at Penn Station.

The campaign to promote a special website to inform riders about service disruptions cost about $300,000 more than the agency says it typically spends in a full year on marketing.

Invoices detailing the expenses of $1,009,775 were provided to The Associated Press as part of a public records request.

NJ Transit spokeswoman Nancy Snyder says a "unique and multi-faceted communications plan was crucial" because of the impact on customers.

Transit advocates say the campaign was effective, but some question why NJ Transit blames Amtrak as part of it. Amtrak owns Penn Station and was responsible for the project.

Copyright 2017 The Associated Press. All rights reserved. This material may not be published, broadcast, rewritten or redistributed.

sorry to interrupt
your first 20 are free
Access to News 12 is free for Optimum, Comcast®, Time Warner® and Service ElectricSM customers.
Please enjoy 20 complimentary views of articles, photos, and videos during the next 30 days.
you have reached your 5 view limit
Access to News 12 is free for Optimum, Comcast®, Time Warner® and Service ElectricSM customers.
Please login, create an account or subscribe to continue enjoying News12.
Our sign-up page is undergoing maintenance and is not currently available. However, you will be given direct access to news12.com while we complete our upgrade.
When we are back up and running you will be prompted at that time to complete your sign in. Until then, enjoy the local news, weather, traffic and more that's "as local as local news gets."