Five Guys dethrones In-N-Out as best burger chain in new study

Posted: Updated:
EDISON -

For the first time in the 29 years that The Harris Poll has conducted its EquiTrend Study, Five Guys has dethroned two-time honoree In-N-Out as the best burger chain.

Following Five Guys and In-N-Out were the following chains (in order): Shake Shack, Wendy’s, Culver’s, Whataburger, McDonald’s, SONIC America’s Drive-In, Smashburger and Steak ‘n Shake.

While McDonald’s held the highest familiarity score across all brands measured in Harris Poll’s EquiTrend study, Five Guys led the burger restaurant category in purchase consideration, pushing it to the top of the list.

“The burger brand category has become less fragmented, as regional brands expand and become available in more parts of the country,” said Joan Sinopoli, vice president of brand solutions at The Harris Poll. “This is certainly the case with Five Guys, who has shed its ‘small regional player’ designation as it expands its footprint and marketing budget three-fourths along with its fandom, which is a tremendous contributor to brand equity.”

CLICK HERE to view the complete results of The Harris Poll’s 29th annual EquiTrend Study.

  • New Jersey SlideshowsSlideshowsMore>>

  • President Trump's first year in office

    President Trump's first year in office

    President Trump's first year in officePresident Trump's first year in office

    Here's a look at President Trump's first year in office.

    Here's a look at President Trump's first year in office.

  • Your New Jersey Weather Photos

    Your New Jersey Weather Photos

    MurdochMurdoch

    Share your weather photos with us on Twitter and Instagram using the hashtag #NJWeather.

    Share your weather photos with us on Twitter and Instagram using the hashtag #NJWeather.

  • 23rd Annual Critics' Choice Awards

    23rd Annual Critics' Choice Awards

    The 23rd Annual Critics' Choice Awards were held at Barker Hangar on Jan. 11, 2018 in Santa Monica, California.The 23rd Annual Critics' Choice Awards were held at Barker Hangar on Jan. 11, 2018 in Santa Monica, California.

    The 23rd Annual Critics' Choice Awards were held at Barker Hangar on Jan. 11, 2018 in Santa Monica, California.

    The 23rd Annual Critics' Choice Awards were held at Barker Hangar on Jan. 11, 2018 in Santa Monica, California.

sorry to interrupt
your first 20 are free
Access to News 12 is free for Optimum, Comcast®, Time Warner® and Service ElectricSM customers.
Please enjoy 20 complimentary views of articles, photos, and videos during the next 30 days.
you have reached your 20 view limit
Access to News 12 is free for Optimum, Comcast®, Time Warner® and Service ElectricSM customers.
Please login or create an account to continue enjoying News12.
Our sign-up page is undergoing maintenance and is not currently available. However, you will be given direct access to news12.com while we complete our upgrade.
When we are back up and running you will be prompted at that time to complete your sign in. Until then, enjoy the local news, weather, traffic and more that's "as local as local news gets."