Five Guys dethrones In-N-Out as best burger chain in new study

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For the first time in the 29 years that The Harris Poll has conducted its EquiTrend Study, Five Guys has dethroned two-time honoree In-N-Out as the best burger chain.

Following Five Guys and In-N-Out were the following chains (in order): Shake Shack, Wendy’s, Culver’s, Whataburger, McDonald’s, SONIC America’s Drive-In, Smashburger and Steak ‘n Shake.

While McDonald’s held the highest familiarity score across all brands measured in Harris Poll’s EquiTrend study, Five Guys led the burger restaurant category in purchase consideration, pushing it to the top of the list.

“The burger brand category has become less fragmented, as regional brands expand and become available in more parts of the country,” said Joan Sinopoli, vice president of brand solutions at The Harris Poll. “This is certainly the case with Five Guys, who has shed its ‘small regional player’ designation as it expands its footprint and marketing budget three-fourths along with its fandom, which is a tremendous contributor to brand equity.”

CLICK HERE to view the complete results of The Harris Poll’s 29th annual EquiTrend Study.

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