7-Eleven java junkies cast votes in presidential poll
7-Eleven coffee drinkers are being given the chance to cast a ballot for their preferred presidential candidate with every cup they buy.
The company is jumping into the political ring with candidate-themed cups. Each cup counts as a vote in the "7-Election," with daily tallies posted on the 7-Eleven Web site and weekly tallies being posted in USA Today.
Coffee voters can choose between blue cups sporting Sen. Barack Obama's (D-Ill.) name and red cups marked for Sen. John McCain (R-Ariz.). Plain, neutral cups are also being provided for undecided voters.
The votes are tallied automatically when the cups' specific bar code is scanned. The poll is obviously unscientific, but has accurately predicted the past two presidential elections.
While some drinkers get a kick out of the concept, others like Middletown's Mike Meeker couldn't care less about the 7-Election.
"I really don't care about politics - either one of 'em," says Meeker. "I just want my coffee."
The promotion will run through Nov. 4, when the real ballots are cast.