Many Shore business owners report average profits at unofficial end of summer

(09/05/04) BELMAR - With Labor Day weekend comes the unofficial end to the summer season. Many Shore businesses say 2004 was a profitable year but not one for the record books.

Several business owners agree that it was an average summer. In Manasquan, beach badge sales were up at the beginning of the summer, but July was a washout.

Other businesses on Jenkinson's Boardwalk in Point Pleasant are reporting a loss in revenue this season because of a cooler than average summer. Jenkinson's also reports families are spending less when they are at the boardwalk than in years past. Some analysts blame a sagging economy.

Weather is the most important factor affecting Shore business in Monmouth and Ocean counties. The New Jersey Office of Travel and Tourism estimates tourists spent $5 billion in the two counties last year.

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