Edison Media Research in Somerville to declare winner after presidential election
(10/31/04) SOMERVILLE - When it comes to declaring the winner of the presidential race on Election Day this year, the media will be tuned into a local company based in Somerville for the answer.
Edison Media Research will replace the Voter News Service in an effort to prevent a replay of the 2000 balloting mishaps. Company officials say they will put much more emphasis on absentee ballots and early voting this time for more precise election results.
On the night of the election, analysts from Edison Media will be reviewing data gathered from exit polls. That information will then be fed to television networks.
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