Books given to Jersey Shore barbershops to promote reading among students

Several barbershops at the Jersey Shore are participating in a new program to promote reading among their younger clients.



Long Branch Public Library Director Tonya Garcia says that barbershops are often the center of the community in urban areas, so creating "Fade to Books, a Barbershop Initiative" made sense.



"You know the youth grow up in barbershops. I know my children grew up in barbershops," Garcia says. "It's kind of in our culture, especially in African American and Latino cultures."



Dave's Barbershop on Broadway in Long Branch is one of five shops in the city participating in the program. Co-owner Wilfredo Morales says that reading and education are important to him.



"It's about getting the youth to read," Morales says. "I think they lost that in the years and trying to establish them at an early age that it is cool to read and not just be watching TV or playing video games all day."



News 12 New Jersey spoke with student Carlos Cruz, who was getting a haircut Wednesday while checking out a book.



"The books, they're interesting. They don't just have any books," he says. "They're more interesting and they're in good condition."



The Bridge of Books Foundation in Rumson donated more than 1,000 books to make the program possible.


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