EAST BRUNSWICK - Toys "R" Us stores around New Jersey will remain open for 88 consecutive hours beginning at 6 a.m. today through 10 p.m. on Christmas Eve.

The Wayne-based company said it would be the first time stores are open at all hours in the final few days before Christmas.

"Each day, from now through Christmas Eve, our stores continue to receive shipments of the hot products to help parents find that 'must-have' toy to put under the tree," said Greg Ahearn, senior vice president of marketing and e-commerce, in a news release.

The company said its Paramus location will not remain open 24 hours a day, largely due to a local ordinance.