TOMS RIVER - New Jersey parents say they are spending big bucks for school supplies this year.

Rachel Porter and her mom Karen checked off items from a back-to-school list at a Target in Toms River Friday.

"So far, we haven't had trouble finding what we need," says Karen Porter.

Carts are being filled with notebooks, folders, composition books and plenty of pencils, crayons and markers.

The check-out counter for Porter's fifth-grader wasn't as painful as she had predicted, but they have yet to purchase Rachel's backpack and lunch box.

Experts say the key is sticking to your list and buying sale items. 

Analysts say parents will spend on average $100 per child on school supplies.