Ridgewood publishers capture spirit of childhood

Independent publisher Blue Apple Books, based in Maplewood, is putting out more than 40 titles a year.

Independent publisher Blue Apple Books, based in Maplewood, is putting out more than 40 titles a year. (6/20/15)

PRINCETON - Next time you're reading your child's favorite bedtime story, take a closer look at the book. You may discover it was published in New Jersey.

Independent publisher Blue Apple Books, based in Maplewood, is putting out more than 40 titles a year.

Founder Harriet Ziefert and Creative Director Elliot Kreloff say children's tastes have changed over the years, and that's reflected in books like "Ruckus on the Ranch," which Blue Apple is set to release next month.

"Kids are much more savvy, much more smart-alecky; they're used to wiser humor," Kreloff says.

advertisement | advertise on News 12

Trending Video

Here is the latest weather forecast in your 1 Westchester Evening Weather, 4-23
The trailer is filled with artifacts and videos 2 9/11 Never Forget Mobile Exhibit stops in in Mahwah
Here is the latest weather forecast in your 3 Westchester Weather Forecast
A Rockaway Township police officer is facing charges 4 Morris County officer faces sexual assault charges
A 600-year-old white oak that sits on the 5 600-year-old tree to be removed in Bernards

advertisement | advertise on News 12

Features

It's good to know you have Walt Kane Kane in Your Corner

It's good to know you have Walt Kane in your corner.

News 12 takes a look at the hottest Tech Check

Eric Landskroner has a look at the latest gadgets and biggest stories in tech.

News 12 On the Scene

Check out these exclusive videos from New Jersey celebs!

Sorry to interrupt...

Your first 5 are free

Access to News12 is free for Optimum, Comcast®, Time Warner® and Service Electric℠ video customers.

Please enjoy 5 complimentary views to articles, photos, and videos during the next 30 days.

LOGIN SUBSCRIBE