BELMAR - Many shoppers around New Jersey kept their money in the local community in celebration of Small Business Saturday.

Stores on Main Streets across the state offered large discounts, such as furniture store Selective Seconds in Belmar which had a 40 percent off discount.

Small Business Saturday has been celebrated the Saturday after Thanksgiving each year for the past three years. The retail holiday falls between Black Friday and Cyber Monday.

American Express started Small Business Saturday in 2010. The company offers a $10 statement credit to people who shop at local retailers.