EDISON - Lottery players are jumping at the chance to win $1,000 a day for the rest of their lives in a brand new game that went on sale Friday.
The game, called "Cash for Life," marks the first time New Jersey and New York have teamed up for a dual-state game.
Tickets are already flying out of the printers in day one of play. By lunchtime, the owner of Country Farm Deli in Fords had sold $200 worth of tickets at $2 a game.
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Experts say it's the allure of a daily payday. According to the Lottery Commission, it's the first drawing-based game to offer prizes that expire "only when you do."
Players believe having the power to pick their numbers gives them slightly more control than the scratch-off versions.
Players say what makes Cash for Life so attractive is that they can win twice with just one box. All six numbers wins $1,000 a day for the rest of their lives. They also win with only five numbers - $1,000 every week until they die.
There are nine ways to win some sort of cash prize, which could help the game survive and win over players who already have six other drawing-based games to play right now.
John Reinmann says that having multiple opportunities to win prizes makes it even more exciting. "You win a couple bucks here or there that's more of an enticement," he says.
This is the first new draw-based game for New Jersey since the state joined in on the Powerball back in 2010.
"You gotta be in it to win it as they say. So I'm in it, hopefully I win it," Reinmann says.
Drawings will be held Mondays and Thursdays at 9 p.m.