SEASIDE HEIGHTS - Drivers at the Jersey Shore are being warned about potential traffic issues on Route 37 this Saturday.
The Polar Bear Plunge will be held Saturday in Seaside Heights and officials are worried about construction on the Route 37 Bridge. While construction is ongoing only one eastbound lane will be open.
Thousands of people are expected to participate in and watch the Polar Bear Plunge.
In 2014, there were major traffic issues when Route 35 was under construction on the same weekend as the Polar Plunge and another major shore event. Traffic was backed up for hours.
Officials say that they want to avoid a similar situation this time around and are urging motorists to avoid Route 37 completely this weekend. Drivers are advised to take Route 35 instead.
Police officers are expected to be at all of the intersections along Route 37 in Seaside Heights to manage the traffic flow. The Seaside Heights mayor is also urging anyone visiting town this weekend to enter at different exits to avoid everyone coming the same way at once.
Registration for the Polar Bear Plunge begins at 9 a.m. Money raised during the plunge will go to the New Jersey chapter of the Special Olympics.