TABERNACLE - A 73-year-old man is dead after police say he was run over by a tractor on his southern New Jersey farm.

It happened around 2 p.m. on Thursday in Tabernacle while Anthony Russo III was working in the fields of his family's Russo's Fruit & Vegetable Farm. State police say Russo was accidentally hit by a tractor pulling seeding equipment and was taken to a hospital, where he later died.

The Burlington County Times reports the farm celebrated its 75th anniversary last year and is one of the most well-known farm stands in the county.

Russo took over operations of the farm when his father died in 1991.