ENGLEWOOD CLIFFS - LG Electronics broke ground Thursday on its new corporate headquarters in Englewood Cliffs, but not without a vocal group of environmentalists expressing their opposition.

The new building will be above the tree-lined cliffs on the New Jersey side of the Hudson River.

Opponents on both the New Jersey and New York sides of the river say the 143-foot-high, 8-story building exceeds a 35-foot height limit on buildings and would ruin the natural beauty of Palisades Interstate Park.

"This building is going to impact the environment and the park," says Ed Goodell, of Protect the Palisades. "It's not going to feel like a park anymore."

LG officials say the $300 million project will blend into its surroundings and boost the economy. The company will also plant the first of 700 trees on the 26-acre site.

The company says the project was amended several times and will not spoil the view.

"The Palisades are an important part of our community in New Jersey," says LG Spokesman John Taylor. "But this property is not on the Palisades. It's not on the cliffs. We're a quarter-mile back from the cliffs."

Opponents are appealing a judge's decision in favor of the project.

For interviews on LG Electronics new headquarters, watch the clip to the left or click News 12 Extra on Optimum TV channel 612.