ORTLEY BEACH - Sandy recovery and early summer season rain are to blame for a $4 million loss in beach badge sales at the Jersey Shore this summer.
According to an analysis by the Asbury Park Press, Monmouth and Ocean counties collectively suffered a 16 percent total loss in revenue, even with the "Stronger than The Storm" $25 million federal tourism advertising campaign.
The newspaper found that Toms River's badge sales plunged 84 percent through August 15. That includes Ortley Beach, where only one-third of the beach opened and homes are still being demolished. Neighboring Brick saw its badge sales drop 58 percent.
The Monmouth County towns with the biggest decreases include Deal, where revenue dropped 51 percent through July 31. Sea Bright is next with a 33 percent decline. Badge sales in Seaside Heights dipped 28 percent through August 19.