Group readies new Atlantic City tourism push

Threatened with extinction but with no one having yet told it to stop, the organization that promotes Atlantic City to other parts of the country

The Atlantic City Alliance has created a new

The Atlantic City Alliance has created a new campaign push for the city to hopefully get more tourism.

ATLANTIC CITY - (AP) - They're still doing AC.

Threatened with extinction but with no one having yet told it to stop, the organization that promotes Atlantic City to other parts of the country has a new campaign touting the seaside resort's entertainment offerings.

The Atlantic City Alliance has been targeted for elimination by state lawmakers eager to use its $30 million annual budget for other things, but no one has yet pulled the plug.

And so, on April 1, the group will launch a promotional campaign on social media and other venues dubbing Atlantic City the "Entertainment Capital of the Jersey Shore."

Acts scheduled to play Atlantic City this year include Madonna; The Who and Joan Jett; Bob Dylan; Tony Bennett and Lady Gaga; and Jerry Seinfeld.

The Alliance created the "Do AC" slogan.

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