Experts say that social media is playing a large role in the 2016 presidential election.
When President Barack Obama was first running for office in 2008, social media was a major part of his campaign.
Eight years later, much of the 2016 election is playing out on Twitter, with many posts by Republican nominee Donald Trump.
"His approach is to advertise…that he's the kind of a person who when he thinks something, he will say it,” says William Paterson University Assistant Professor Klive Oh.
Oh says that because Trump’s tweets are so unfiltered, many of them seem to be coming directly from the candidate himself, instead of from campaign staff.
Oh also says that while Democratic nominee Hillary Clinton’s campaign is still being careful, they have been prompted to be a bit more aggressive on social media.
Some scholars are concerned that the amount of social media engagement in this election will lead to what is called “slacktivism.” This is defined as all action online and little done in the real world.
"There are a lot of people who are worried about how this doesn't translate into actual voting behavior,” Oh says.