Dove ad plays on derogatory NJ nickname

Dove's new ad campaign is putting an interesting

Dove's new ad campaign is putting an interesting spin on a derogatory nickname for New Jersey. (February 28, 2014 3:15 PM)

Dove's new campaign is putting an interesting spin on a derogatory nickname for New Jersey.

The billboard shows a woman wearing a white tank top with her arm lifted up.

Next to it says, "Dear New Jersey...When people call you the Armpit of America, take it as a compliment. Sincerely, Dove."

A spokesperson for Dove says the ad is not meant to offend, but to embrace the fact that...

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What do you think of Dove's new armpit campaign mentioning New Jersey?

Brilliant Shame on Dove Not surprised - NJ is always singled out

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