Businesses near Prudential Center cash in on playoffs

Businesses around the Prudential Center are cashing in on hockey every time the New Jersey Devils host a home game.According to a study done by

NEWARK - Businesses around the Prudential Center are cashing in on hockey every time the New Jersey Devils host a home game.

According to a study done by the Devils, fans have already spent more than $1 million on food and parking alone during this season's playoffs.

Hobby's Deli owner Marc Brummer says he plans to cash in on the madness by offering up a "bloody Rangers" drink, instead of bloody marys.

Devils management says they expect tomorrow's 1 p.m. game to generate more than $1 million in revenue for local businesses.

The money the area rakes in won't go dollar-for-dollar to Newark, but the city does collect a 1 percent payroll tax.

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