NEW BRUNSWICK - Police hope video of the brutal assault of a New Brunswick shop owner will help them find the men responsible for the crime.

Kamy Patel says he was standing near the counter at his liquor store at 11 a.m. on May 5 when two armed men walked in and knocked him down. 

They began to repeatedly pistol whip him and force another man, a visiting salesman, to the floor.

Patel says he managed to break away from the attack. "I just ran to the front door and there's one guy over there I tell him to call 911," he says.

He has scars on his lip and staples in his head as a result of the attack.

Police say a Hispanic male with a stocky build and black hair was wearing a sweatshirt with the words "What not to" on his chest can be seen on the video. Patel says he also had a light patch of hair.

The second suspect, who bludgeoned Patel with the gun, is taller and dark skinned.

Patel says both suspects knew to come at a time when business is slow. The robbers got away empty-handed, not even bothering with the register.

Owners hope that showing the video and the suspects' faces will give police some leads. They are also considering a reward.