EMERSON - A major push to crack down on distracted drivers and jaywalkers is set to begin later this month in Bergen County.

Officials say a surge in public awareness will be flooding social media, billboards and on-air ads in an effort to ensure pedestrian safety.

The crackdown, involving plainclothes officers, will begin on Oct. 18.

So far this year, 110 pedestrians have been killed by cars in New Jersey.