Amazon says its temporarily requiring all new Amazon Fresh and Whole Foods customers to sign up for an invitation to use its grocery delivery and pickup services.

 

According to the company, anyone who has never placed an Amazon Fresh or Whole Foods Market order must now first sign up for an invitation. This even includes Amazon Prime members.

The company says the feature will give customers a virtual place in line, and allow the company to give out delivery windows on a first come, first serve basis.

 

The move comes as Amazon has experienced a surge in online shopping amid the coronavirus pandemic.