Times Square, 13 blocks of Broadway transformed into Super Bowl Boulevard

An area of Manhattan which has been temporarily renamed Super Bowl Boulevard, opened Wednesday for millions of expected visitors.

The 13-block span of Broadway will include activities like a toboggan run in Times Square.

The 13-block span of Broadway will include activities like a toboggan run in Times Square. (1/29/14)

NEW YORK - An area of Manhattan which has been temporarily renamed Super Bowl Boulevard, opened Wednesday for millions of expected visitors.

The 13-block span of Broadway includes activities like a toboggan run in Times Square, field goal kicking, stages for live performances and interactive games.

Visitors can even experience an automated snow machine. 

 

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