Times Square, 13 blocks of Broadway transformed into Super Bowl Boulevard

The 13-block span of Broadway will include activities

The 13-block span of Broadway will include activities like a toboggan run in Times Square. (January 29, 2014 5:59 PM)

An area of Manhattan which has been temporarily renamed Super Bowl Boulevard, opened Wednesday for millions of expected visitors.

The 13-block span of Broadway includes activities like a toboggan run in Times Square, field goal kicking, stages for live performances and interactive games.

Visitors can even experience an automated snow machine. 

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