SECAUCUS - Many North Jersey towns hoping to capitalize on the Super Bowl when it comes to the state next year are now scaling back their plans because of a lack of funding.
Organizers won't be able to call their events official Super Bowl events because municipalities do not have the rights to the Super Bowl name.
Towns like Secaucus hope to draw in visitors with names like "Winter Blast" to describe its three-day festival that features an ice skating rink, food vendors and a beer garden.
Major corporate sponsors of the Super Bowl, like Pepsi, FedEx, and Microsoft are not allowed to sponsor events not officially tied to the big game.
Secaucus Mayor Michael Gonnelli says that makes it tough to raise money. "We're anticipating an event could cost $250,000," he says. "You have to figure in heating areas, warming stations, security."
The city hopes to raise money by charging food trucks a registration fee and patrons a $5 admission fee.
Towns have decided to promote small events or already existing restaurants and attractions to draw in entertainment dollars.
The NFL isn't involved in outside events, but there is a separate host committee that helps towns plan events during the Super Bowl.