Secaucus, other towns without Super Bowl sponsors forced to scale back event plans

Many North Jersey towns hoping to capitalize on the Super Bowl when it comes to the state next year are now scaling back their plans

Organizers won't be able to call their events official Super Bowl events because municipalities do not have the rights to the Super Bowl name.

Organizers won't be able to call their events official Super Bowl events because municipalities do not have the rights to the Super Bowl name. (11/11/13)

SECAUCUS - Many North Jersey towns hoping to capitalize on the Super Bowl when it comes to the state next year are now scaling back their plans because of a lack of funding.

Organizers won't be able to call their events official Super Bowl events because municipalities do not have the rights to the Super Bowl name.

Towns like Secaucus hope to draw in visitors with names like "Winter Blast" to describe its three-day festival that features an ice skating rink, food vendors and a beer garden.

Major corporate sponsors of the Super Bowl, like Pepsi, FedEx, and Microsoft are not allowed to sponsor events not officially tied to the big game.

Secaucus Mayor Michael Gonnelli says that makes it tough to raise money. "We're anticipating an event could cost $250,000," he says. "You have to figure in heating areas, warming stations, security."

The city hopes to raise money by charging food trucks a registration fee and patrons a $5 admission fee.

Towns have decided to promote small events or already existing restaurants and attractions to draw in entertainment dollars.

The NFL isn't involved in outside events, but there is a separate host committee that helps towns plan events during the Super Bowl.

advertisement | advertise on News 12

Trending Video

A bobcat that was struck by car was 1 Bobcat struck by car released back into wild
Man arrested in shooting involving Fetty Wap now 2 Man arrested in shooting involving Fetty Wap facing robbery charges
Ella Glenn is today's Scholar Athlete. 3 Scholar Athlete - Ella Glenn
Dover launches the Street Smart Dover campaign to 4 Dover launches new campaign to lessen number of pedestrian fatalities
V-Go Robot helps student battling cancer attend school 5 V-Go Robot helps student battling cancer attend school

advertisement | advertise on News 12

Sorry to interrupt...

Your first 5 are free

Access to News12 is free for Optimum, Comcast®, Time Warner® and Service Electric℠ video customers.

Please enjoy 5 complimentary views to articles, photos, and videos during the next 30 days.

LOGIN SUBSCRIBE