SECAUCUS - The city of Secaucus is just one of many New Jersey towns putting on Super Bowl celebrations of their own this week.

The "Winter Blast" festival kicked off Thursday and runs through Saturday night.

Activities include hockey games, movies, a play area for kids, and even a beer garden.

Thirty award-winning food trucks have also set up shop offering a wide variety of dining options to the 10,000 people expected to attend the event.

Wrap Star food truck owner Matt Hartigan says he is honored to be part of the special event. "To actually be a mobile food vendor up here, the excitement is almost tangible," he says. "We all feel like we're part of the event so it's really exciting."

The festival was paid for by local and national sponsorships. While other towns were forced to cancel their festivals, Secaucus paid for its with no cost to taxpayers. Mayor Michael Gonnelli says every dollar raised will go to nonprofits and emergency services.

Cost is $15 for adults or $35 for a family four pack. The festival is open from 4 p.m. till 11 p.m. Friday and 11 a.m. until midnight on Saturday.