NYC turns Times Square into Super Bowl Boulevard

NYC turns Times Square into Super Bowl Blvd. (1/31/14)

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NEW YORK, NY - JANUARY 29: Visitors ride Super Bowl Boulevard

NEW YORK - New York City's Times Square is now known as Super Bowl Boulevard. 

Bundled-up football fans can slide down a giant Manhattan toboggan run. It towers over the 13-block street fair that has taken over the city's busiest thoroughfare.

The shiny silver Vince Lombardi Trophy made its debut earlier this week in a glass case along the "boulevard." The trophy will be awarded to the winner of Sunday's game.

Super Bowl Coverage | Twitter Updates | Super Bowl MVPs

Organizers expect more than a million people to visit during the coming days.
 

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