NYC turns Times Square into Super Bowl Boulevard

NYC turns Times Square into Super Bowl Blvd.

NYC turns Times Square into Super Bowl Blvd. (January 31, 2014 8:03 AM)

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NEW YORK, NY - JANUARY 29: Visitors ride Super Bowl Boulevard

New York City's Times Square is now known as Super Bowl Boulevard. 

Bundled-up football fans can slide down a giant Manhattan toboggan run. It towers over the 13-block street fair that has taken over the city's busiest thoroughfare.

The shiny silver Vince Lombardi Trophy made its debut earlier this week in a glass case along the "boulevard." The trophy will be awarded to the winner...

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