NEPTUNE - Stop and Shop is donating 1,500 turkeys this year to the Food Bank of Ocean and Monmouth Counties.
Seaside Heights boardwalk business owners and employees hit hard by Superstorm Sandy and again by the boardwalk blaze helped to unload the truck.
After having so many people help them, they say this is their way to pay it forward.
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"Everybody should help out," says arcade operator Helen Stewart. "It makes you feel good. You help somebody then they're gonna help somebody, you know it's the right thing to do."
Stop and Shop's Turkey Express program will deliver nearly 21,000 turkeys this holiday season in New Jersey, New York and other states on the East Coast.