LONG BRANCH - Jersey Mikes has dedicated the grand opening of a new shop in Monmouth County to a fire department devastated by the superstorm.

More than 5,000 cards were given out for free subs at Jersey Mike's on Route 36 in Long Branch.

Customers brought in those cards Wednesday, and for a donation of $1 or more, got their choice of a free hoagie.

The proceeds will be donated to the Monmouth Beach Fire Department, whose firehouse was severely damaged by Sandy.

Part of the proceeds will also help the Green Wave Athletics Department of Long Branch High School.

The offer is available through Sunday, but customers must already have one of the 5,000 cards.