Belmar residents clad in green celebrated early with a St. Patrick's Day parade in town.
Sunday's event was the 35th annual celebration held in the city. Although the holiday is still more than two weeks away, revelers were filled with Irish pride - even people not of the ethnicity.
"Everybody's Irish today," said one Italian parade-goer.
Anyone not dressed for the occasion was able to stop by merchandise carts to purchase festive holiday garb. Vendors say selling the green items translated to raking in some green of their own.
More St. Patrick's Day festivities are planned for the upcoming weeks throughout New Jersey.
To view the entire parade, go to channel 612 on your iO digital cable box and select iO Extra.